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Senior Copywriter (m/f/d) - German Speaking (Weight-loss)
At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalized treatments across dermatology, weight management, and preventative care.
Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalized treatment journeys and continue to expand our impact across new health categories.
Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.
Voy is one of the fastest-growing preventive healthcare platforms globally, built to help men and women take control of their health. We deliver innovative clinical pathways across Hormonal Health, Weight, Metabolic Health, and Dermatology, with more to come as we expand our impact.
As we launch and scale new treatment categories in Germany, our growth ambitions are accelerating — and building exceptional teams is central to making that happen. Based in Berlin, a city known for its vibrancy, we’re committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.
As a Copywriter at VOY, you will play a vital role in shaping the voice of our brand across all channels. Your primary responsibility will be crafting compelling, precise, and engaging content that resonates with our audience and supports our mission of democratizing healthcare.
What you'll be doing
- Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
- Support with video scripts, campaign messaging, and customer-facing materials for digital and print
- Translate marketing goals into clear and consistent communication
- Close collaboration with channel teams as well as Product, CRO and Design
- Optimize copy based on performance insights
- Contribute to brand messaging as well as the development of guidelines and standards
What you need to shine
- Native-level German writing skills
- 2–3 years of experience in performance copywriting or direct response marketing
- Understanding of conversion psychology, customer journeys, A/B testing and funnel mechanics
- Independent yet collaborative working style
- Experience in a fast-paced marketing environment (e.g. startup/scale-up) across multiple touchpoints
Why work with us?
- Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalised healthcare. Your work will directly influence customer outcomes, retention, and long-term growth across one of Europe's most exciting digital health platforms.
- Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.
- Building a great team together: At FORMEL SKIN and VOY, we believe that building exceptional teams and fostering strong relationships are fundamental to our success. You'll join a collaborative, ambitious, and mission-driven environment with regular company events, team budgets, and employee referral bonuses.
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