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Senior Copywriter (m/f/d) - German Speaking (Weight-loss)
At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalized treatments across dermatology, weight management, and preventative care.
Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalized treatment journeys and continue to expand our impact across new health categories.
Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.
Voy is a healthcare platform led by clinicians. We support people managing long-term health conditions with treatment plans backed by real evidence.
Founded in 2018, we started as MANUAL, focusing on hair loss, weight loss and men’s health. As we grew, we realised we could help more people. In 2025, we became Voy and expanded into more areas of health, including female hair loss, testosterone, menopause, dermatology and diagnostics with Do Health.
Today, Voy has around 750,000 active customers and has treated more than 2 million people since we began. We work across the UK, Germany, Brazil and India to make a new future of healthcare a reality. We’re approaching $1bn in ARR and have grown more than 100% year on year, every year since inception. At Voy, we let the evidence do the talking. In a published study of over 100,000 people, those who reached 12 months in the Voy programme and stayed engaged lost up to 24% of their body weight.
Our vision is simple: to make 100 years of healthy living within reach for everybody. Our mission is to bring quality care to everyone, at scale.
What you'll be doing
- Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
- Support with video scripts, campaign messaging, and customer-facing materials for digital and print
- Translate marketing goals into clear and consistent communication
- Close collaboration with channel teams as well as Product, CRO and Design
- Optimize copy based on performance insights
- Contribute to brand messaging as well as the development of guidelines and standards
What you need to shine
- Native-level German writing skills
- 2–3 years of experience in performance copywriting or direct response marketing
- Understanding of conversion psychology, customer journeys, A/B testing and funnel mechanics
- Independent yet collaborative working style
- Experience in a fast-paced marketing environment (e.g. startup/scale-up) across multiple touchpoints
Why work with us?
- Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalised healthcare. Your work will directly influence customer outcomes, retention, and long-term growth across one of Europe's most exciting digital health platforms.
- Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.
- Building a great team together: At FORMEL SKIN and VOY, we believe that building exceptional teams and fostering strong relationships are fundamental to our success. You'll join a collaborative, ambitious, and mission-driven environment with regular company events, team budgets, and employee referral bonuses.
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