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Paid Search Lead
Voy is a healthcare platform led by clinicians. We support people managing long-term health conditions with treatment plans backed by real evidence.
Founded in 2018, we started as MANUAL, focusing on hair loss, weight loss and men’s health. As we grew, we realised we could help more people. In 2025, we became Voy and expanded into more areas of health, including female hair loss, testosterone, menopause, dermatology and diagnostics with Do Health.
Today, Voy has around 750,000 active customers and has treated more than 2 million people since we began. We work across the UK, Germany, Brazil and India to make a new future of healthcare a reality. We’re approaching $1bn in ARR and have grown more than 100% year on year, every year since inception. At Voy, we let the evidence do the talking. In a published study of over 100,000 people, those who reached 12 months in the Voy programme and stayed engaged lost up to 24% of their body weight.
Our vision is simple: to make 100 years of healthy living within reach for everybody. Our mission is to bring quality care to everyone, at scale.
We're looking for a world-class Paid Search Lead to own one of our most important acquisition channels across the UK, with the opportunity to scale it internationally. You'll have end-to-end ownership of a multi-million-pound budget and be responsible for the strategy, automation, measurement, and optimisation that drives profitable growth.
This is a role for someone who loves building. You'll combine analytical rigour with technical execution, designing automated bidding systems, leveraging AI to scale your impact, and developing search strategies that outperform competitors in one of the UK's most competitive digital markets. You'll work closely with our Data, Product, and CRO teams, have direct access to leadership, and play a key role in shaping how search operates at Voy as we continue expanding globally.
What you'll do
- Own Paid Search end-to-end, managing a multi-million-pound budget across the UK while delivering against CAC, LTV, volume, and revenue targets.
- Build and continuously improve automated bidding systems using value-based bidding, scripts, APIs, and custom logic.
- Leverage AI and automation across the channel, from search query mining and ad copy generation to budget allocation, reporting, and workflow optimisation.
- Develop sophisticated auction strategies, including competitor conquesting, brand defence, impression share optimisation, and efficient market coverage.
- Dive deep into performance data, attribution, search query reports, and incrementality analysis to understand exactly what is driving growth.
- Partner closely with Data, Engineering, and CRO teams to improve measurement, attribution, Quality Score, and conversion performance.
- Forecast channel performance and make commercial decisions backed by robust analysis and experimentation.
- Build scalable playbooks that enable successful expansion of Paid Search into international markets.
Who you are
- You have 3+ years of experience managing Paid Search at significant scale, ideally within a highly competitive consumer business.
- You're highly analytical, comfortable working directly with raw data, advanced spreadsheets, and SQL rather than relying solely on dashboards.
- You have hands-on experience building automated bidding strategies using Google Ads Scripts, APIs, or other custom automation.
- You're AI-native, regularly using LLMs to improve analysis, automate workflows, generate creative, and increase operational efficiency.
- You think strategically about search, understanding competitor dynamics, auction mechanics, conquesting, and long-term market positioning.
- You take full ownership of your channel and are comfortable operating as a high-impact individual contributor.
- You move quickly, enjoy solving complex commercial problems, and back every recommendation with data.
- You're excited by the opportunity to build from first principles, continuously improving how Paid Search operates as the business scales globally.
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