Influencer Marketing Manager - (German-Speaking)

We’re looking for an experienced Influencer Marketing Manager to play a central role in the continued growth of VOY Weight Loss and to develop our influencer marketing channel both strategically and operationally. In this role, you’ll take end-to-end ownership of influencer partnerships and campaigns. You’ll find relevant creators, negotiate partnerships, analyse performance and scale what works. You combine a strong feel for content, creators and trends with a clear understanding of KPIs and commercial results.

What you’ll be doing

• Own the influencer marketing channel: Take responsibility for planning, executing and developing our influencer marketing activities, and set clear priorities based on our growth goals.
• Build strategic creator partnerships: Find relevant creators on platforms like Instagram and YouTube, negotiate with them yourself, and build long-term partnerships with strong brand and performance potential.
• Source UGC creators : Identify and collaborate with UGC creators to produce authentic, high-performing content for paid and organic campaigns.
• Drive performance and scale: Analyse campaigns against the right KPIs, spot the formats, creators and audiences that work early, and turn those insights into clear actions to optimise and scale.
• Shape campaign strategy and creative: Develop compelling campaign concepts and briefings, understand which content works on which platform, and work closely with creators on content that feels authentic and performs well.
• Find new growth opportunities: Keep track of the creator and social media market, test new platforms, formats and niches, and turn what you learn into new growth ideas.
• Plan budgets and forecasts: Plan budgets, judge investments on expected and actual performance, and put resources where they’ll have the biggest impact.
• Work across teams: Work closely with Performance Marketing, Brand, Creative and other teams to share learnings across channels and keep the brand and growth strategy consistent.

What you need to shine

• Relevant experience: 2-4 years of experience in influencer, creator or content marketing, including campaigns or creator portfolios you’ve owned yourself.
• Strategic and hands-on: You can build a strategy and are just as happy to get into the operational detail and execute it yourself.
• Performance know-how: You’re confident with KPIs and understand how to judge influencer marketing by reach, conversion, CAC/CPA, ROI and long-term brand value.
• Commercial sense and negotiation skills: You can judge a partnership’s potential, allocate budgets sensibly and negotiate terms with confidence.
• Creator and content expertise: You understand how Instagram and YouTube work and have a good sense of which creators, messages and content formats really move an audience.
• Analytical approach: You work in a structured, data-driven way, question results and turn learnings into clear next steps.
• Languages: Fluent German and confident English, to work in an international environment.
• Growth mindset: You enjoy a fast-paced environment, take ownership and test new approaches instead of relying only on existing playbooks.
• Nice to have: Experience with performance-driven influencer marketing, with TikTok as an acquisition channel, and at a D2C, health, beauty or fast-growing digital company.

Why work with us?

• Shape the future of digital healthcare: You'll play a pivotal role in defining how millions of customers engage with personalised healthcare. Your work will directly influence customer outcomes, retention, and long-term growth across one of Europe's most exciting digital health platforms.
• Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.
• Building a great team together: At FORMEL SKIN and VOY, we believe that building exceptional teams and fostering strong relationships are fundamental to our success. You'll join a collaborative, ambitious, and mission-driven environment with regular company events, team budgets, and employee referral bonuses.