Tell us about how you started with Voy
In June 2026, it will be four years since I joined MANUAL — now Voy.
Looking back, it’s hard to believe how far the journey has taken me. What started as a leap from the NHS into digital health has evolved into a role spanning clinical operations, service design, team leadership and strategy within the TRT category, working closely with H3, our specialist TRT brand.
What do you do here today?
I currently work within the TRT category in a clinical operations and practice management capacity for H3. My role sits at the intersection of patient care, product development and operational efficiency.
Day to day, that means:
- Improving patient experience by collaborating with the product team
- Working closely with customer service to streamline workflows
- Prioritising patient safety across the service
- Managing and developing the clinical team
- Expanding H3’s offering and exploring the company’s long-term potential
It’s a role that blends clinical judgment with systems thinking and no two days look the same.
What brought you to Voy?
Before Voy, my entire career had been in the NHS, predominantly in hospital settings. I’m a pharmacist by background, with a focus in mental health and a prescribing qualification in schizophrenia.
If I’m honest, I hadn’t even considered the digital health sector. I had very little awareness of how rapidly it was growing.
Then I was headhunted by Earim himself.
At the time, MANUAL was exploring expansion into mental health, and my background aligned with that vision. Without that message, I likely would have stayed in the NHS. I had never worked anywhere for more than a year before and wasn’t actively looking for a change.
I’m incredibly glad I said yes.
What were you doing when you started out here?
I joined the clinical team — at the time, just six of us — initially to explore the mental health offering. That expansion didn’t progress as originally intended, so I continued supporting patients across hair loss, ED and weight loss.
Back then, I was heavily invested in business-as-usual tasks. You would probably call me the queen of responding to messages at an exceptional rate. Likely from years of conditioning in the NHS to prioritise efficiency.
What are you doing now?
Six months in, we acquired Optimale and I was introduced to the TRT category. That’s where everything shifted.
I started by drafting documents I felt were missing such as clinical guidance, processes, safeguards. From there, my involvement deepened into:
- Project work
- Service improvement
- Wider clinical governance
- Workflow redesign between doctors and customer service
Over time, this evolved into a clinical lead role within TRT. I continued managing within the broader clinical team, but as TRT responsibilities expanded in April 2025, I moved fully into the category.
That transition allowed me to properly embed within the TRT team and become a core part of service delivery - collaborating cross-functionally to improve everything from operational processes to patient communication.
What are you most proud of?
On a personal level, one proud moment was simply proving, to myself and to Earim, that I could successfully transition from NHS hospital pharmacy into a fast-moving digital health company.
But from a measurable standpoint, I’m most proud of launching the TRT Webinar initiative.
It was something I created to educate and support patients more effectively. Not only did it improve patient experience, it drove a significant volume of Trustpilot reviews, something that continues to this day, alongside feedback from injection training sessions.
Even more rewarding is now managing the team that delivers these initiatives, maintaining the high standards I hold myself to. Seeing something you built become part of the fabric of the service, and sustainably run by your team, is a real “wow” moment.
What keeps you here?
There are three main reasons:
1. Stimulation and Variety
The workload is demanding, but it’s never stagnant. The pace forces growth.
2. Management and Support
The support I’ve received here has been unlike anything I experienced in the NHS. My managers have actively encouraged my development, which has been pivotal in building the confidence to step into bigger responsibilities.
The work-life balance can be hectic, but contributions are recognised. That matters.
(And yes - the snacks and retreats don’t hurt either.)
What’s next?
I’m now exploring Strategy and Operations which is a new area for me. For the first time, I’m stepping slightly back from heavy clinical work to see how I enjoy operating at a more strategic level.
Four years ago, I would never have imagined moving so far from the day-to-day pharmacist role I trained for. But that’s part of what makes this journey exciting.
Digital health creates space to evolve and I’m still figuring out exactly where that evolution will take me next.
What I do know is this: saying yes to that LinkedIn message changed everything.
